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Meet 2 Former Roommates Who Design Clothing to Empower Women & End Patriarchy

Meet 2 Former Roommates Who Design Clothing to Empower Women & End Patriarchy

In a world crammed with political turmoil and lotttts of various opinions, it’s straightforward to really feel like your voice will get misplaced within the shuffle (It doesn’t — nevertheless it’s straightforward to really feel that method.). In a society of Tweets, Fb posts, and rallies galore, it typically feels as should you’re not in a position to make a press release in your personal distinctive approach. The women behind Femininitees are right here to change that.

Femininitees is a line of attire designed by ladies, for ladies. After stressing concerning the political local weather of the U.S., and wanting to make their voices heard, Kara McGinley and Cassie Lintelman created their very own method to converse their minds: a line of feminism-positive clothes designed to give voice to their emotions by means of trend.

Sounds superb, proper? Right here, Kara and Cassie inform us how they began the corporate of their Brooklyn condominium, how they handle their now-massive orders, and their recommendation for each lady dwelling in America immediately.


Identify: Kara McGinley & Cassie Lintelman, Co-Founders of Femininitees
Age: 25
Location: Brooklyn, NY
Schooling: Cassie majored in Attire Design & Product Improvement and Kara majored in English Literature and Communications Research



What was your first job, and the way did you land it?


Cassie: My first job out of school was at a showroom and I acquired the interview via a household pal. I used to be an unpaid intern. It was a really The Satan Wears Prada state of affairs, however I discovered so much and it lead to extra alternatives.

Kara: My first job out of school was working as a private assistant for a lady who owned her personal boutique advertising agency. I had to principally ship her emails and replica edit her shopper’s advertising supplies and web sites. I acquired it by way of Craigslist lol.



How did the 2 of you meet?


Kara: Cassie and I turned roommates by means of a mutual pal named Nicole.


Whenever you met, did you think about you’d at some point grow to be enterprise companions?


Cassie: No by no means, particularly as a result of we work in fairly totally different fields.


Inform us the way you shaped the thought for Femininitees.


Kara: Cassie has been designing and making her personal garments since she was a bit of woman. She’s presently a designer for a ladies’s attire firm. I’m a contract author with a concentrate on ladies’s pursuits. Cassie’s grandma taught her how to embroider when she was younger and she or he was impressed by Rachel Antonoff’s 2015 RTW embroidered items. We have been speaking concerning the upcoming election and all of the issues happening on the planet and needed to contribute someway. So Cassie began playing around together with her personal designs and approached me with the thought of the “Nipple T-shirt.”

After that, we stayed up consuming wine and got here up with a bunch of designs. It was essential to us to create a platform that gave ladies a means to voice their emotions via style and donate to superb organizations as properly.



As soon as the thought was shaped, what steps got here subsequent? Had both of you ever been part of the creation of a brand new model or firm earlier than?


Cassie: We initially have been making the shirts per order. Since we have been hand embroidering the designs I had to train Kara how to do it, which took a good period of time lol.

Kara: Yeah, I used to be solely allowed to embroider the better designs. We arrange our website on Etsy. Neither of us had been concerned with a brand new model or firm earlier than. We had to study and train ourselves most of what we now know.


Inform us concerning the trajectory of your organization. How did you achieve publicity and develop your model?


We didn’t actually go into this with a recreation plan. There was no strategic advertising marketing campaign, we made an Instagram and requested our pals to comply with it. We began out as an Etsy website with all of our merchandise embroidered by hand and shipped individually. Via a whole lot of political aggravation and a few celebrities who shared our similar anger, Femininitees grew to what it’s at present. Influencers and activists and celebrities began posting us, everybody has been so beneficiant. Social media actually helped additional our model and what we do greater than we might have ever think about.



What was probably the most sudden a part of creating your personal enterprise? Is there something you would like somebody had informed you earlier than you began?


Probably the most sudden a part of making a enterprise might be the expansion, which appears backwards, however is true in our case. Once we began Femininitees our objective was to give ladies a approach to categorical themselves, increase consciousness for the inequalities that ladies face day by day, and to assist give again to ladies’s rights organizations within the course of. We by no means thought we might achieve the publicity and progress that we’re at in the present day. Not a lot might have ready us to be prepared for this, however we’re so grateful to be right here.

If there was one piece of recommendation I want we might have gotten earlier than beginning, it’d be to take a deep breath at occasions and don’t rush into issues that don’t really feel proper. There are sometimes occasions we get annoyed and overwhelmed and we’re undoubtedly studying as we go, however once we sit again and take into consideration how far we’ve come and what we’ve completed it’s all been value it. Embrace each second and study from each impediment.


What’s it like to work full-time whereas additionally constructing a enterprise on the aspect? Inform us the great, the dangerous, and the ugly.


Kara: There definitely is lots of stress when it comes to the workload we each maintain on our plates.We’ve got extra of a system in place now, however there have been occasions that we have been working seven days every week from daybreak to nightfall. We might eat, sleep, reside Femininitees all whereas sustaining 9-6 full-time jobs. Cassie used to deliver her embroidery wheel on the subway simply to be sure that we received orders out in time (think about the appears she received whereas embroidering nipples on the L Practice at eight am). We employed a few of our greatest buddies as “interns” to assist us package deal, label, and ship 500+ orders at a time all by hand. It’s loopy to take into consideration the place we began once we take a look at the nicely oiled machine that’s Femininitees now. We’re nonetheless undoubtedly studying A LOT, nevertheless it’s gotten extra manageable thanks to some nice partnerships. We’ve grown with the corporate and we’re excited to see the place it continues to go.



What’s your greatest recommendation for pals who’re wanting to turn into enterprise companions? Any recommendation for enterprise companions generally?


Individuals have stated “don’t mix business with pleasure,” if this can be a rule, we’re undoubtedly the exception. The complete purpose Femininitees was began was as a result of two greatest pals confided in one another over their insecurities, fears, and goals. Kara and I work so nicely collectively as a result of for as comparable our beliefs and concepts are, our minds work very in a different way. We’re in a position to assault obstacles from each angle and to make new concepts greater and higher. In case you are considering of beginning a enterprise or becoming a member of a enterprise, our recommendation can be to be sure to discover somebody that compliments you and challenges you. Typically we disagree, however these are the occasions that we develop higher as enterprise companions and a enterprise. You want somebody to hold you be formidable but in addition level-headed and grounded to achieve success. A few of our biggest successes got here from our conflicting concepts.


What’s the general message and mission for Femininitees? What do you hope individuals achieve or study out of your model? 


Femininitees was began as a result of regardless of main advances, america continues to be not a spot the place females have equal pay, the place they will enjoy uncensored lives as males do. Women’s our bodies are judged and sometimes shamed whereas their voices stay apologetic. Every of our merchandise has a selected message that goals to convey consideration to the gender inequalities females cope with on a regular basis. A portion of all proceeds is donated to main charities such because the Nationwide Group for Women (NOW) and Deliberate Parenthood. We hope that by means of this endeavor we may give women confidence to converse out about injustice and take a small step in the direction of gender equality.


Which of your merchandise is your favourite? Which is the preferred (and why do you assume that exact piece is so fashionable)?


Cassie: Our greatest vendor is our wage hole tee. We customise the design based mostly on race, as a result of the pay hole is a race situation in addition to a gendered one. We expect it’s one of the best vendor as a result of it’s an enormous challenge and we made the shirt intersectional, which is one thing that’s essential to us.



Do you ever really feel involved, threatened, or frightened about standing up for what you consider? Do you’ve considerations for way forward for what you are promoting and its rights? In that case, how do you fight these fears?


The straightforward reply to this query is sure, very involved. It’s all the time arduous to deal with points at a magnitude like this with out feeling threatened by individuals who don’t agree or condemn you for standing up for what you consider in. However, if there’s one factor we’ve discovered it’s that if in case you have individuals standing up towards you, it means you’re beginning the sort of change you aimed to do. When you have the privilege of having the ability to converse out and get up with out feeling like your life is threatened, you then want to do it as a result of there are such a lot of individuals that may’t. We expect silence is usually a type of violence. Now shouldn’t be the time to sit again as a result of politics don’t have an effect on you. All of us want to struggle.


What phrases of encouragement do you’ve gotten for ladies dwelling in America right now?


Rise up for what you consider in and don’t cease after profitable one struggle, there’s a lot to be completed not only for ladies however for all marginalized individuals. Each lady has the capabilities and strengths to be nice and the extra ladies shed their instilled insecurities and confidently present who they’re and what they’re right here to do, the world shall be a means higher place. We’re all on this collectively. For each lady breaking down obstacles, there’s tens of millions of others behind her simply ready to present their very own strengths.


The place do you see yourselves and your enterprise in 5 years?


Based mostly on the best way issues went for Femininitees prior to now two years, it’s arduous to guess the place we could possibly be in 5 years. Our hopes are that we’re persevering with to make an impression that leads an contributes to concrete, palpable change. We have now a number of work to do till we stay in a rustic that feels protected for everybody, typically that feels unimaginable. We hope that at some point an organization like ours gained’t want a cause to exist, however till then we hope to proceed to begin conversations and provides again each step of the best way.


What recommendation would you give to your 23-year-old self?


Kara: Clear your room otherwise you’ll get mattress bugs.



Get up for what you consider in and don’t cease after profitable one struggle, there’s a lot to be achieved not only for ladies however for all marginalized individuals.



Kara McGinley is The Everygirl…

Film you would watch time and again?
Woman Interrupted

Responsible pleasure snack?
Solar Chips

Any pets?
Sure, a puggle named Driggs

When you might have lunch with any lady, who wouldn’t it be?
Toni Morrison!


Cassie Lintelman is The Everygirl…

Film you might watch time and again?
Regulation Abiding Citizen

Responsible pleasure snack?
Flaming Scorching Cheetos

When you might have lunch with any lady, who wouldn’t it be?
Toni Morrison!